As you might have read in the foreign pages last week, The Great Schlep has become part of the US election.
Ari Wallach, the movement's founder, wants young Jews to fly to Florida to persuade their conservative grandparents to vote for Obama. He has persuaded comedienne Sarah Silverman to post a video on YouTube urging young Jews to join the campaign.
Well, the Republicans are fighting back. Jackie Mason has now posted a video urging Florida's Jews to back McCain.
It could come down to hanging chads again.