Norwood's Capital to Coast cycle challenge is a hit with singer and Britain's Got Talent judge Alesha Dixon (pictured, back row centre with Norwood staff and service users).
Ms Dixon was at the London Eye for the launch of the event - supporting both Norwood and the Down's Syndrome Association - which offers participants a choice of four routes to Brighton. Clients of the charities are encouraged to take part. Ms Dixon said the July 1 fundraiser was "very special - 2,000 riders of all abilities cycling to Brighton in aid of two amazing charities which help people with learning disabilities to live full and rewarding lives".
Last year, more than 1,400 cyclists raised in excess of £300,000