The Jewish Council for Racial Equality is looking to cash in on "a non-event".
Instead of holding an annual fund-raiser at a swanky London venue, the charity is asking donors to support a "virtual dinner" on January 12.
Jcore hopes that keeping things online will increase the proceeds towards its projects for refugees and asylum-seekers and its general anti-racism work.
"Unlike our previous fundraisers, it's a non-event," acknowledged Jcore executive director, Dr Edie Friedman. "But while the dinner itself will be virtual, we will still be asking for real donations.
"We very much hope that people will be happy not to attend our dinner."