An Edgware barmitzvah boy intends to prove that every penny counts in a bid to raise £10,000 for charity.
Pinchos Bentzion Sudak aims to collect one million pennies towards the development of a larger centre for Edgware Lubavitch.
He began by distributing handmade penny tubs to guests at his barmitzvah and has enlisted friends to help collecting the coins.
He further plans to have penny tubs in local shops and businesses.
"When people get pennies with their change they don't want, they can just put them in," explained Pinchos, the son of Edgware Lubavitch director Rabbi Leivi Sudak.
"If I was asking people for pounds they might not do it, because it's a lot of money. But pennies are not very useful on their own."
He appreciated that his project would take "a lot of work", but pointed out that he had collected 20,000 in two weeks. "If I make a lot in Edgware, I'll start going further."