Four apartments have already sold in the first week at Aldenham Square, directly opposite Bushey station.
The 47 one- and two-bedroom apartments are proving popular with commuters, offering a journey time into Euston of only 19 minutes. The centre of Watford, with its many shopping, dining, entertainment and leisure facilities, is a short drive from Aldenham Square, while connection to the motorway network, with access to London's main airports, is just over two miles away.
"Our launch was perhaps the best this year, with over 50 buyers and investors eager to see around the show apartments," says Lee Martin, director of Preston Bennett New Homes.
The show apartment and the marketing suite at the development are open daily from 10am until 5pm, to cater for demand.
Open-plan living is a feature of the development and the large windows fill the space with natural light.
Oak flooring in the living area and hallways is complemented by fitted carpets in the bedrooms and a fully tiled bathroom.
The two-bedroom apartments also have an en-suite shower room for the main bedroom.
The fitted kitchens at Aldenham Square contain integrated appliances - electric oven, gas hob, microwave, dishwasher, washer/dryer, fridge/freezer and extractor.
There is one allocated underground parking space per apartment in the communal grounds of the development. Prices start at £195,000 (for the one-bedroom apartments) and £249,950 (two-bedroom).
There are launch incentives for first-time buyers, who can have their three per cent stamp duty paid on November reservations and for investors, who are offered guaranteed yields for the first year after completion.