Jews and non-Jews alike are being urged to send Rosh Hashanah cards to captured Israeli soldier Gilad Shalit.
The 22-year-old was taken by Hamas militants at a border crossing with the Gaza Strip in June 2006. Exact details of his whereabouts are not known.
The cards will be given to Gilad Shalit's father, Noam, when he comes to the UK in two weeks' time. They should be sent to Gilad Shalit, c/o Embassy of Israel, 2 Palace Green, London, W8 4QB by Tuesday September 16.