World Jewish Relief has been shortlisted for a Charity Times award for best use of the web for its "Wjrapped Up" campaign.
The promotion gives supporters the opportunity to purchase goods for needy clients worldwide.
Within a month of its launch, the campaign had raised £2,000-plus and it is regularly updated with new items - for example, supporting the charity's East Africa Food Crisis Appeal.
WJR fundraising director Paul Stein said "Wjrapped Up" had succeeded in enabling "a more personal approach to charity giving".
The award winner will be announced at a gala dinner in October.