World Jewish Relief backers have added a charitable flavour to a dietary staple to generate an anticipated £60,000-plus for its work with impoverished Jews in Eastern Europe.
Through May and June, supporters have invited friends and families to join them in Big Bagel events, raising both funds and awareness. Big Bagel gatherings have also been staged in schools, shuls and offices and word even spread to New York, where Lauren Hamburger hosted a fundraiser "in the home of the bagel".
Participating synagogues included the Menorah in Manchester, which attracted more than 40 people to its event. Menorah chair Gary Copitch said the community recognised WJR's "major impact throughout the world supporting Jewish communities at risk. We all had a great time and look forward to doing it again next year."
WJR fundraising director Paul Stein said the response to the Big Bagel campaign over the past three years had been "overwhelming". Extending the period for events this time out had enabled more people to participate.
Bagels were also to the fore at a London WJR business breakfast, addressed by WPP chief executive Sir Martin Sorrell and raising £75,000.