World Jewish Relief's "Where's Woolly?" scarf has been getting around.
Promoting the charity's Operation Winter Survival campaign for needy Jews in Eastern Europe, the scarf has been in London, Leeds and Manchester, spreading the word to schools, youth movements and even Jewish football teams.
The aim is to get supporters to donate 10,000 essential winter items such as hats, scarves and gloves over the next month or so.
Pupils from Manchester's King David High and Leeds' Brodetsky Primary have been among the recipients of the scarf.
Those receiving it are asked to promote the campaign by passing it on to family or friends.