World Jewish Relief is counting on a warm-hearted response to its Operation Winter Survivor Campaign to collect essential winter items in Eastern Europe.
And to promote the initiative, the charity gave the "Naked Lady" statue at Henly's Corner, Finchley, some temporary covering in the form of a WJR scarf.
The campaign target is 10,000 items for dispatch before December, when temperatures in some areas can drop below minus 20 degrees. As well as donating new or nearly new goods, supporters are being asked to contribute £5 towards transport costs via a text facility.
WJR is also promoting sponsored "Wear a Scarf" days at schools, with pupils encouraged to bring along additional warm clothes to donate.
Fundraising director Paul Stein said Operation Winter Survival had been launched alongside WJR's Rosh Hashanah appeal "because we understand that money alone is not enough.
"We have seen at first hand what a difference these donations really make. Nobody should have to endure a freezing winter without warm clothes."