The men’s fashion chain Topman is to open in Israel.
Stores in Herzliya and Beersheva are to be opened initially, with 25 more branches of Topman and its sister retailer Topshop planned for Israel over the next three years.
Topman and TopShop are owned by the Jewish billionaire Sir Philip Green.
There are already about 300 Topman stores around the world and the first Topshop opened in Israel in 2003.
At the time Sir Philip told the JC that he thought Israel was the right market for the brand.
He said: “They [the Israelis] are very fashionable.”