Football's authorities may have tried to kick racism out of the sport but this t-shirt slipped through the Wembley turnstiles at the FA Cup final at the weekend.
Jewish Chelsea supporter Michael Coplans spotted it as spectators left the stadium after the game.
Taking its wearer to be a fan of opposing club Portsmouth, he said; "I can only think the 99 is a reference to their financial problems and the Yid is a reference to [Israeli manager] Avram Grant.
"I was flabbergasted. I sent the picture to a couple of Jewish friends and they were appalled by it, too."
Innocent explanations on a postcard, please.