Israeli airline EL AL will be collecting donations for IDF soldiers in envelopes placed in airline seat pockets.
The airline is contributing to the yearly IDF Soldiers Appreciation Day of the Association for the Wellbeing of Israel's Soldiers (AWIS), by proclaiming Sherutrom Week on its flights during the week between December 13 and 18.
Donation envelopes will be placed in the seat pockets, which will be collected by the stewardesses before the landing.
In addition, the AWIS movie "The Sherutrom" will be screened during flights.
The company points out that this activity joins a long history of support for IDF soldiers, including the donation of student scholarships for lone soldiers.