A high-end kosher caterer has gone bust again — but a new simcha catering company has already been set-up in the family name.
Jewish businesswoman Carole Sobell said she plans to pursue new avenues after her catering company, Carole Sobell Events Ltd, went into liquidation last month.
This comes after her previous companies ceased trading.
According to Companies House, Carole Sobell Events LLP dissolved in 2003; Narily Limited (previously called Carole Sobell Limited) dissolved in 2011 and The Mobile Diner Limited (previously called Carole Sobell & Co Ltd) is in the process of being removed from the register due to non-compliance. Their accounts are overdue.
Ms Sobell will now act as a consultant for a new company — Sobell Catering Limited — which will be run by her children, Bianca, 29, and Jonathan, 25.
Ms Sobell insisted: “Nothing untoward is going on.
“I’m looking to take things a bit easier. I’m writing a book and looking into TV opportunities as a wedding planner.
“I’ve trained my kids for the past 12 years. Catering is about being young and they’re perfect for it. It’s a breath of fresh air with angel investors.”
She said Sobell Catering Limited was established to secure new investment.
Michael Paradise, an investor alongside Jonathan Hammé and Justin Randall, said all debts would be honoured. He said the 20 simchas booked under Carole Sobell Events Ltd would now be given new contracts under Sobell Catering Limited.
Mr Paradise said: “It’s business as usual, just with a significant investment, more employees and better chefs. It’s a fresh start. We believe this company will gain its own reputation.
“Carole Sobell Events Ltd has been in trouble for some time. There’s been a lack of funding and mismanagement.
“But under us [the investors], every single person will get paid.
“There’s a lot of business to be captured out there, so no one who worked with the previous company should be penalised.
“In two or three years, we might decide to pull out, but everything will be paid for.”