An American entrepreneur’s video for her new menstruation-kit delivery company has gone viral.
Na’ama Bloom, a 40-year-old from Brooklyn, produced ‘The Camp Gyno’ to promote her company Hello Flo, which sends out personalised packs “at the right time” that it boasts can “handle everything but the cramps.”
The video, which has attracted more than 5.7 million views on YouTube, features a young actress on summer camp excitedly telling the camera that though she started off as “a big random loser,” this changed when she got her first period, which she calls her “red badge of courage.”
The protagonist achieves popularity by becoming the eponymous Camp Gyno, handing out tampons and telling camp-goers what to expect, but this ends when the other participants find out about Hello Flo, which she angrily describes as being “like Santa for your vagina!”
Ms Bloom explained that the video was “aimed at easing the dialogue and desensitising us to these very common occurrences,” and that she wanted to ask parents: “If you aren’t having these conversations with your daughters, then who is? Is it the camp gyno?”
The mother of two went on to say that she wants “girls to feel empowered by their femininity – and especially for young girls to be anything but afraid of this natural biological process. That’s the desired effect…and if people start speaking in more enlightened terms about periods, then that’s also incredibly positive!”