Kosher deli in very fatty sandwich war

By Jennifer Lipman, May 11, 2011
The 2nd Avenue Deli

The 2nd Avenue Deli

Food has always been serious business for the Jewish community, and never more so that in the famed kosher delis of New York City, where a broiges has developed over a sandwich.

Manhattan's 2nd Avenue Deli has long offered customers an "Instant Heart Attack Sandwich", a concoction made up of potato latkes, salami and mustard. The menu recommends that the dish is eaten with a side order of matzah ball soup.

But an Arizona-based hamburger restaurant also sells a dish under that name, although its version includes bacon and cheese.

In March the kosher-style deli's owners received a letter from the Heart Attack Grill threatening legal action for an infringement of copyright.

In response, they said this week that it had filed a lawsuit with the Manhattan federal court asking for a judge to state that there had been no infringement.

In the court papers, the Arizona version was described as "more precisely a cheeseburger, and as such…decidedly not kosher and unsuitable for the Second Avenue Deli's customer base.

"Anyone looking for a milkshake, cheeseburger or french fries cooked in lard will not find them at the Second Avenue Deli."

The deli is currently planning to introduce a "Triple Bypass Sandwich" to its menu.

Last updated: 4:54pm, May 11 2011