By Marcus Dysch, February 4, 2011
A travel firm has admitted that its advert for a tour of Israel fails to mention the country's name because it wanted to "avoid upsetting anyone".
Riviera Travel runs an eight-day trip to sample the "enduring appeal of Jerusalem, Galilee and the Dead Sea".
Michael Wright, Riviera's managing director, said Israel had been omitted due to the "overwhelming desire to avoid upsetting anyone". He added: "We are just tour operators."
He said the company had taken a lead from the Advertising Standards Authority, which banned an advert describing the Western Wall as part of Israel.