The Apprentice week two: no Joy for Jewish hopeful

By Jennifer Lipman, October 13, 2010
Joy Stefanicki with team Apollo (Photo: BBC/Talkback)

Joy Stefanicki with team Apollo (Photo: BBC/Talkback)

Apprentice hopeful Joy Stefanicki has been fired by Lord Sugar after her team managed to set a new record for failure on the show.

The Jewish candidate, who is from Portsmouth but now lives in Birmingham, was called into the boardroom after a disastrous effort by the girls’ team.

For the second task of the series, the teams were sent to Heathrow Airport and told to devise and market a new beach accessory.

Apollo came up with a bookstand for use while sunbathing.

Ms Stefanicki, a self-proclaimed “PR guru”, was blamed for not speaking up about the product, which received no sales offers - a record for the programme.

During the show, she said: "I'm not keen on the product. I think the prototype is disappointing."

The 31-year-old, who has visited Israel many times and has even considered making aliyah, told Lord Sugar: "I didn't buy into it as a bookstand, but I supported the team."

Lord Sugar fired her and said: "I haven't seen anything from you."

Alex Epstein and Team Synergy (Photo: BBC/Talkback)

Alex Epstein and Team Synergy (Photo: BBC/Talkback)

The boys’ team, Synergy, came up with the "Cuuli", a beach towel and pillow with space to store a bottle of water.

Ms Stefanicki was not the only Apprentice to leave the show. Raleigh Addington quit because his brother was injured in an explosion in Afghanistan.

However two Jewish candidates remain in with a chance to become Lord Sugar’s next Apprentice; Manchester’s Alex Epstein, and former JFS pupil Melissa Cohen.

Last updated: 8:26am, October 14 2010