He has successfully closed deals for some of the nation's most high-profile names including Robbie Williams, Simply Red, Tesco and Virgin. And then there are the 15 years he spent working with Simon Cowell, the multi-millionaire music entrepreneur.
Mr Rich, who works in partnership with leading law firm Olswang, also runs Rich Futures, where he spends half of his time on business negotiation - he is credited as being one of the UK's leading practitioners in this field.
The father of tormented X Factor contestant Katie Waissel has admitted that vicious internet abuse and tabloid rumours about his daughter have left him and his family “heartbroken”.
Maurice Waissel said it was hard to cope as a parent of a child who is subject to a media hate campaign — and he cannot help but read about it. “She’s been getting these idiotic death threats over the internet. The threats aren’t specific — they just say, ‘we want you to die’.”
Messages on Twitter have included: “Who’s coming on a murder hunt with me? Target Katie Waissel.”
It was déjà vu for Katie Waissel on the X Factor as the Jewish contestant had to sing for survival for yet another week in a row.
She was placed in the bottom two for a fifth time in the series but managed to keep her place in the competition.
After performing, Saturday Night's Alright for Fighting on Saturday’s Elton John themed show, Ms Waissel looked enthusiastic and high spirited in what she called a ‘comeback song’. However, the judges were sceptical.
Judge Louis Walsh said: “It was a throwaway, forgetful performance.”