The Apprentice

You're hired - nearly

By Simon Rocker, September 21, 2010

Former JC sports reporter Craig Silver came agonisingly close to making the final cut for the next series of BBC TV's The Apprentice.

The former King Solomon pupil got down to the last pool of 15 male candidates from thousands of hopefuls. With his eye on the winner's £250,000 prize, the 24-year-old estate agent passed several stages before missing out on the chance of a boardoom duel with Lord Sugar. "The application process was gruelling but the experience gave me a buzz," he said. "My big plan was to open a traditional English sweet shop in New York."


Nick Hewer goes to Israel

By Simon Rocker, June 17, 2010

Happily returned from his first visit to Israel is Nick Hewer of BBC Apprentice fame. "It was wonderful," he said. "I spent a lot of time in Jerusalem and I found the whole thing fascinating."

He visited earlier this month to attend the wedding of Nick Bildner to Natasha Orson. Her twin Anna Orson also got married in Israel a few days later to Adam Abrams.

But I doubt whether the pink shirt Lord Sugar's right-hand man wore for the occasion will be allowed many appearances in the boardroom.


James Max serves a new apprenticeship on air

By Candice Krieger, March 4, 2010

Has Former Apprentice star James Max, finally found his calling - as a radio presenter?

Mr Max, 39, hosts two radio shows on LBC 97.3, and his Saturday morning breakfast show attracts 236,000 listeners each week - an increase of 39,000 new listeners over the past year. The station draws over a million weekly listeners overall.

He has been at the station for nearly four years. He tells People: "I have found the vocation that I really enjoy."


I ruined university with gambling and escort work

By Michael Sophocles, November 12, 2009

Edinburgh University
September 2001 to May 2005

I have always found it difficult to embrace an independent lifestyle. Throughout my school years I thoroughly enjoyed being under pressure to produce results. I always needed an aged disciplinarian standing over me, his putrid coffee-breath emanating from above, to give me the impetus to do my best. During my years in Edinburgh I had a troubled time. It was well-documented in various newspapers during my stint on the Apprentice that I had a rather colourful career as an undergrad.


Alan Sugar: Small business are 'moaners'

By Jessica Elgot, November 4, 2009

Alan Sugar has faced calls for his resignation as government enterprise 'tsar' over derogatory comments he made at a conference about small businesses, callling them "moaners".

Lord Sugar, who is the star of the BBC's The Apprentice, came under fire from the Federation of Small Businesses Liberal Democrats after the comments, made at a conference in Manchester for small to medium businesses.

He allegedly told the delegates: "I can honestly say a lot of problems you hear from people who are moaning [about the recession] are from companies I wouldn't lend a penny to.


Baron Sugar of Clapton

By Candice Krieger, July 20, 2009

Sir Alan Sugar took his seat in the House of Lords this afternoon, becoming Lord Sugar of Clapton in the borough of Hackney.

Lord Sugar told the JC: “I struck my first business deals on the streets of Clapton as a 12 year-old boy by collecting lemonade bottles for the 1 pence deposits and sitting on the main road asking for a penny for the guy, so it meant a lot to me to walk into the House of Lords today and collect the title Lord Sugar of Clapton. It was a wonderful day being surrounded by my family and I am only sorry that my mum and dad aren’t around to have witnessed it.