Jewish Apprentice contestant Alex Epstein has lived to fight another day - just.
Despite disagreements with Apollo team leader Paloma, the former King David pupil escaped being fired by Lord Sugar.
In a task which involved selling designer clothing to shoppers in Manchester’s Trafford Centre, he was put in charge of choosing the location for a promotional area. He chose an area some distance from the shop, causing friction with the rest of his team.
Karren Brady told him: “Unfortunately it wasn’t the best location.”
She was thrown out of The Apprentice for “sitting on the fence”. But Jewish candidate Joy Stefanicki, 31, a former marketing director from Birmingham, says that Lord Sugar never got to see her potential, because it was overshadowed by the behaviour of other contestants.
With Katie Waissel performing on X Factor, and three Jewish candidate's battling it out to become Lord Sugar's next Apprentice, reality TV has never been more kosher. But before Katie, Melissa, Alex and Joy, there were others...
I really hope my fellow Jews give a better account of themselves than I did, especially Melissa Cohen, who seems to have taken over from me as the resident kosher expert.
It’s worth bearing in mind, however, that Sugar is a man who prides himself on looking at things objectively and no matter where you’re from or what your religion is. There’s certainly no favouritism from the Lord. Being a “nice Jewish boy” can’t help them now.