The Apprentice

Lord Sugar gives Apprentice's Alex Epstein 'another chance'

By Jennifer Lipman, November 3, 2010

Jewish Apprentice contestant Alex Epstein has lived to fight another day - just.

Despite disagreements with Apollo team leader Paloma, the former King David pupil escaped being fired by Lord Sugar.

In a task which involved selling designer clothing to shoppers in Manchester’s Trafford Centre, he was put in charge of choosing the location for a promotional area. He chose an area some distance from the shop, causing friction with the rest of his team.

Karren Brady told him: “Unfortunately it wasn’t the best location.”

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Apprentice Watch with Michael Sophocles

October 28, 2010
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The inside scoop on Lord Sugar and this year's hopefuls, from someone who knows just what being in that boardroom is like.

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Lord Sugar fires 'argumentative' Melissa

By Jennifer Lipman, October 27, 2010

A onetime kosher food buyer for Tesco has become the second Jewish casualty of this year’s Apprentice.

Former JFS pupil Melissa Cohen, 27, was fired by Lord Sugar after retailers described her as "annoying". She was also criticised for being argumentative and for her weak pitching skills.

She had survived as project manager the previous week in a task which saw her and her fellow Jewish hopefuls, Jamie Lester and Alex Epstein, baking and selling bagels.

However Synergy, under Mr Lester’s leadership, lost this week’s task, which involved selling new products to major retailers.

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The Apprentice interview: Joy Stefanicki

By Jessica Elgot, October 14, 2010

She was thrown out of The Apprentice for “sitting on the fence”. But Jewish candidate Joy Stefanicki, 31, a former marketing director from Birmingham, says that Lord Sugar never got to see her potential, because it was overshadowed by the behaviour of other contestants.

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The Apprentice week two: no Joy for Jewish hopeful

By Jennifer Lipman, October 13, 2010

Apprentice hopeful Joy Stefanicki has been fired by Lord Sugar after her team managed to set a new record for failure on the show.

The Jewish candidate, who is from Portsmouth but now lives in Birmingham, was called into the boardroom after a disastrous effort by the girls’ team.

For the second task of the series, the teams were sent to Heathrow Airport and told to devise and market a new beach accessory.

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Jewish reality TV stars

By Jennifer Lipman, October 8, 2010

With Katie Waissel performing on X Factor, and three Jewish candidate's battling it out to become Lord Sugar's next Apprentice, reality TV has never been more kosher. But before Katie, Melissa, Alex and Joy, there were others...

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Jewish Apprentice hopefuls impress Lord Sugar

By Jennifer Lipman, October 6, 2010

All three Jewish candidates hoping to become Lord Sugar's next Apprentice have reached the second week of the competition.

Sausages, rather than kosher chickens, were the focus of the first task of the series as the teams battled to sell at markets in London.

Former King David pupil Alex Epstein had a narrow escape as he was brought back into the boardroom by his project manager. His team, Synergy, made a profit of £305.90 - £15 less than their opponents.

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Advice from ex-Apprentice Michael Sophocles

By Michael Sophocles, October 6, 2010

I really hope my fellow Jews give a better account of themselves than I did, especially Melissa Cohen, who seems to have taken over from me as the resident kosher expert.

It’s worth bearing in mind, however, that Sugar is a man who prides himself on looking at things objectively and no matter where you’re from or what your religion is. There’s certainly no favouritism from the Lord. Being a “nice Jewish boy” can’t help them now.

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The Apprentice, X Factor - Jewish stars take over

By Jessica Elgot and Jennifer Lipman, October 6, 2010

Singer Katie Waissel may have fluffed her lines in front of Simon Cowell but she’s made the finals of ITV’s X Factor.

And on BBC, a former JFS girl and a King David Manchester boy are battling to impress Lord Sugar in the Apprentice.

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Lord Sugar's kosher Apprentice hopefuls

By Jennifer Lipman, September 28, 2010

A former kosher food manager for Tesco and a woman who once lived in Israel are two of the contestants vying to become this year’s Apprentice.

The sixth series of Lord Alan Sugar’s reality TV series begins on October 6, with the lineup including Londoner Melissa Cohen.

Ms Cohen, a onetime hairdresser who prides herself on having “single-handedly increased Tesco’s share of the kosher food market to 75 per cent”, cites Richard Branson as one of her idols.

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