The Apprentice

Bravado before the fall

By Michael Sophocles, October 14, 2014

Every Apprentice candidate arrives in Lord Sugar's boardroom with the same bravado and the same boasts of business brilliance.

The fun is, of course, watching them fail to live up to their own billing. This year will be no different.

So what chances do the two Jewish contenders have of showing Lord Sugar there is some substance behind the bluster?


The Apprentice's Luisa Zissman joins Jewish charity

August 21, 2013

Apprentice runner-up Luisa Zissman has joined the executive board of a leading Jewish charity.

The cup cake company boss will work with Laniado UK to raise money for Laniado Hospital in Netanya, Israel.


The woman who helped Alan Sugar pick Apprentice finalists

By Sandy Rashty, July 11, 2013

As one of Lord Sugar’s most trusted confidantes, Claudine Collins was the obvious choice to act as a judge in The Apprentice.

Miss Collins, the managing director of advertising agency MediaCom, appeared in the semi-final of the BBC reality show this week to quiz the remaining five candidates hoping to make it through to the last round.


Apprentice candidate with the 'last millionaire' husband

By Jennifer Lipman, April 30, 2013

An Apprentice candidate who describes herself as having "the energy of a Duracell bunny, the sex appeal of Jessica Rabbit, and a brain like Einstein" is married to a Jewish businessman who once appeared on another BBC reality series.

Luisa Zissman, the 25-year-old owner of a cupcake company, is married to Oliver Zissman.


Lord Sugar attacks 'fast buck' culture of young at The Apprentice launch

By Jennifer Lipman, March 13, 2012

Lord Sugar has criticised young people for "waiting for the opportunity" to become the next Steve Jobs instead of taking the initiative to set up their own businesses.

Speaking at the launch of the eighth series of The Apprentice, which premieres next Wednesday on BBC1, the Amstrad millionaire expressed hope that the series would instill "some kind of enterprise culture" in young people.


The Lord Sugar Apprentice rap

By Jennifer Lipman, October 27, 2011

Lord Sugar and Nick Hewer's best bits - in a rap song.


The Apprentice absentees

By Simon Rocker, May 5, 2011

Apprentice master Lord Sugar may be the only Jew in the boardroom in the new series of the show. While no fewer than a quarter of last year's 16 candidates were Jewish, this year's crop has yet to reveal the slightest heimishe trace.


Hall of Fame: Lord Sugar

January 12, 2011

"Don’t bet on this but if I did the first thing I would do is circumcise [Piers] Morgan."


Apprentice Watch with Michael Sophocles: semi-final

December 16, 2010
See Video

Was Lord Sugar right to fire Jamie Lester, or should he have made it to the final? Former hopeful Michael Sophocles on the winners, losers and Stuart Baggs "the brand".