The Apprentice

Lord Sugar in reflective mood as The Apprentice returns

By Daniel Sugarman, September 27, 2016

Lord Sugar and The Apprentice are back, and while there are no Jewish candidates this year, at least the first episode will be broadcast on Thursday next week, conveniently sandwiched between Rosh Hashana and Yom Kippur.


'I know what Lord Sugar is looking for’ – meet the woman trusted to grill this year’s Apprentice candidates

By Sandy Rashty, December 16, 2015

She is the latest person to have been brought into Lord Sugar’s inner-circle as a trusted adviser on BBC business show the Apprentice.

But Leeds-born Linda Plant is no stranger to the notoriously tough business mogul – having known him for more than 20 years.


Want to be hired? This is how to Sugar-coat a CV

By Simon Round, December 18, 2014

Next week sees the final of this year's series of The Apprentice with Lord Sugar making the big decision on who deserves to go into partnership with him and scoop the £250,000 investment. Contrary to popular belief, the past few weeks have not been a battle to find the most childish, incompetent, selfish young businessperson in the country.


The only way is out for Apprentice star Daniel Lassman

By Sandy Rashty, December 18, 2014

He wanted to be the Lass-Man standing. Instead, he was one of three shown the door after Lord Sugar's patience ran out with the hapless entrepreneur who had faced him four times in the boardroom.

The 28-year-old Buckhurst Hill Chabad member was fired after one the peer's advisors, fellow Jewish businessman Claude Littner, dismissed his online events plan as "ridiculous".


The Apprentice preview: Daniel haggles for a kosher chicken bargain

By Rosa Doherty, December 3, 2014
Daniel haggles for a kosher chicken bargain - The Apprentice 2014: Series 10 Episode 9 Preview - BBC


Apprentice not for crossing

November 27, 2014

We have had one or two anxious inquiries about the ritual performed by the Apprentice's Daniel Lassman before his boardroom ordeals. Surely the great Jewish hope could not be crossing himself?

No, he is not, you will be relieved to know.


King Solomon's apprentice

November 20, 2014

Sun TV columnist Will Payne was excited this week to uncover a link between Apprentice boss Lord Sugar and contestant Daniel Lassman.

Mr Lassman, who has twice escaped the boardroom chop in successive weeks, was a pupil at King Solomon High School, whose life president is Lord Sugar.

The Redbridge school even has a Sugar wing for Jewish studies.

A spokesman for Lord Sugar described the co


Ella Jade goes in Boardroom purge

By Sandy Rashty, October 30, 2014

One of the two Jewish candidates in this year's Apprentice has been fired.

Ella Jade Bitton, 23, was one of three candidates fired by Lord Sugar in the show's fourth episode on Wednesday, after failing to win the YouTube channel task as project manager for Team Tenacity.

On the show, Lord Sugar said: "I'm afraid to say, you do not have the acumen for this."


Inside the mind of The Apprentice

By Simon Round, October 23, 2014

As all of you who have watched The Apprentice over the past 10 seasons will know, this programme can be acutely stressful and sometimes traumatic for all involved.


The Apprentice is back, will we have a winner?

By Sandy Rashty, October 14, 2014

A Maccabi league footballer and a teenage business prodigy are among the 20 candidates vying to win The Apprentice.

As the BBC's reality show kicks off its 10th series this week, Daniel Lassman and Ella Jade Bitton will be hoping to take home the prize of £250,000 worth of investment and a chance to co-own a company with host Lord Sugar.