The Apprentice

King Solomon's apprentice

November 20, 2014

Sun TV columnist Will Payne was excited this week to uncover a link between Apprentice boss Lord Sugar and contestant Daniel Lassman.

Mr Lassman, who has twice escaped the boardroom chop in successive weeks, was a pupil at King Solomon High School, whose life president is Lord Sugar.

The Redbridge school even has a Sugar wing for Jewish studies.

A spokesman for Lord Sugar described the co


Ella Jade goes in Boardroom purge

By Sandy Rashty, October 30, 2014

One of the two Jewish candidates in this year's Apprentice has been fired.

Ella Jade Bitton, 23, was one of three candidates fired by Lord Sugar in the show's fourth episode on Wednesday, after failing to win the YouTube channel task as project manager for Team Tenacity.

On the show, Lord Sugar said: "I'm afraid to say, you do not have the acumen for this."


Inside the mind of The Apprentice

By Simon Round, October 23, 2014

As all of you who have watched The Apprentice over the past 10 seasons will know, this programme can be acutely stressful and sometimes traumatic for all involved.


The Apprentice is back, will we have a winner?

By Sandy Rashty, October 14, 2014

A Maccabi league footballer and a teenage business prodigy are among the 20 candidates vying to win The Apprentice.

As the BBC's reality show kicks off its 10th series this week, Daniel Lassman and Ella Jade Bitton will be hoping to take home the prize of £250,000 worth of investment and a chance to co-own a company with host Lord Sugar.


The Apprentice: Ten years of kosher candidates

October 14, 2014

Series one - James Max

Max is perhaps the Jewish apprentice to have benefited most from the show. He was a chartered surveyor working in investment banking when he made it as far as the semi-final in 2005. He went on to develop a media career, appearing on LBC and Sky News.


Bravado before the fall

By Michael Sophocles, October 14, 2014

Every Apprentice candidate arrives in Lord Sugar's boardroom with the same bravado and the same boasts of business brilliance.

The fun is, of course, watching them fail to live up to their own billing. This year will be no different.

So what chances do the two Jewish contenders have of showing Lord Sugar there is some substance behind the bluster?


The Apprentice's Luisa Zissman joins Jewish charity

August 21, 2013

Apprentice runner-up Luisa Zissman has joined the executive board of a leading Jewish charity.

The cup cake company boss will work with Laniado UK to raise money for Laniado Hospital in Netanya, Israel.


The woman who helped Alan Sugar pick Apprentice finalists

By Sandy Rashty, July 11, 2013

As one of Lord Sugar’s most trusted confidantes, Claudine Collins was the obvious choice to act as a judge in The Apprentice.

Miss Collins, the managing director of advertising agency MediaCom, appeared in the semi-final of the BBC reality show this week to quiz the remaining five candidates hoping to make it through to the last round.


Apprentice candidate with the 'last millionaire' husband

By Jennifer Lipman, April 30, 2013

An Apprentice candidate who describes herself as having "the energy of a Duracell bunny, the sex appeal of Jessica Rabbit, and a brain like Einstein" is married to a Jewish businessman who once appeared on another BBC reality series.

Luisa Zissman, the 25-year-old owner of a cupcake company, is married to Oliver Zissman.


Lord Sugar attacks 'fast buck' culture of young at The Apprentice launch

By Jennifer Lipman, March 13, 2012

Lord Sugar has criticised young people for "waiting for the opportunity" to become the next Steve Jobs instead of taking the initiative to set up their own businesses.

Speaking at the launch of the eighth series of The Apprentice, which premieres next Wednesday on BBC1, the Amstrad millionaire expressed hope that the series would instill "some kind of enterprise culture" in young people.