Behind the high rises of Tower Hamlets, past the bright lights of Brick Lane, a community of radical Jewish activists, partnered by artists, gardeners, architects and a London mosque, have built a unique succah.

The East London succah - built in the most historically Jewish area of London - is the brainchild of Jewish activism group Jewdas and Heather Ring, a landscape architect who specialises in pop-up shops and temporary structures.

An advertisement for women's underwear placed next to a shop selling equipment for Succot in Edgware, north-west London, is to be replaced.

The hoarding showed a scantily-clad woman advertising underwear for Marks &Spencer and was situated directly above an outlet of a temporary Sukkah Mart store, at the corner of Edgwarebury Lane and Station Road.

Na'ama Heller, the shop's manager, said: "We opened last week and the advertisement appeared over the weekend right next to the shop.

‘How can you watch heart-rending scenes of the contorted bodies of starving people dying in Africa, then switch off the television, pour yourself a cup of cocoa and go off to bed, oblivious to everything you have just seen?” The challenge of balancing a well-attuned conscience with the humdrum of day-to-day life was first put to me by my history teacher, Mr Neville Ireland and it has haunted me ever since.