When Hollywood star Michael Douglas, son of Jewish actor Kirk (whsoe real name is Issur Danielovitch), met the Welsh actress, he told her: “I want to father your children”.
At 25 years her senior, their marriage – his second - surprised many, but they have remained together since and are set to renew their vows to mark their tenth anniversary. The couple have two children and live in New York.
He has successfully closed deals for some of the nation's most high-profile names including Robbie Williams, Simply Red, Tesco and Virgin. And then there are the 15 years he spent working with Simon Cowell, the multi-millionaire music entrepreneur.
Mr Rich, who works in partnership with leading law firm Olswang, also runs Rich Futures, where he spends half of his time on business negotiation - he is credited as being one of the UK's leading practitioners in this field.