Critics might have initially dismissed him as a novelty act, but five years after Chasidic pop star Matisyahu emerged on the scene, he has proved he is not just grabbing attention because of his peyot and black hat.
Popular with the music press, he has picked up thousands of devoted fans across the world, making huge sales and regularly topping the Billboard charts in the United States. This success cannot be just because he does not conform with the usual swaggering rock and reggae stars that normally grace the stage and MTV screen.
