Lord Sugar

Sir Alan: some jews are miserable (but not me)

By Simon Round, April 2, 2009

In a recent interview in The Guardian, Sir Alan Sugar commented on the fact that while he had been left out of the JC’s Power 100 of this country’s most influential Jews, the JC had attempted to make amends by declaring him The Most Entertaining Jew on TV. Sir Alan said (rather miserably, we thought): “Well, it’s not hard to be number one entertaining Jew. Some of them are quite bleeding bloody miserable, really.”


Apprentice drop-out says: I ran for my wife

By Jan Shure, March 26, 2009

The contestant who dropped out of The Apprentice because he could not face being apart from his wife and young children for up to three months has said the decision to leave was the hardest one he has ever made.

Adam Freeman, 31, who lives in Chigwell, Essex, with his wife Joanna and their daughters, Sienna and Peyton, was due to be one of 16 candidates in the current series of the hit BBC1 reality TV show which began on Wednesday.


SIr Alan hires Premier Inn

By Candice Krieger, January 29, 2009

Sir Alan Sugar’s former Amstrad offices in Brentwood are to become a hotel. Sir Alan is relocating his offices to Loughton and a 25-year lease at an undisclosed rent has been agreed with Premier Inn and Sir Alan’s property company Amsprop, to redevelop the space into a 120-room hotel.


Apprentice star Sugar quits Amstrad

By Candice Krieger, July 2, 2008

Sir Alan Sugar has stepped down as chairman of Amstrad, the electronics company he founded 40 years ago.

The 61-year-old star of BBC Ones’s Apprentice said the departure was a "planned move" following the company's acquisition by BSkyB last year.

But the self-made multi-millionaire is not retiring. He will continue to be involved with his other business interests, including Amshold, Amsprop, Amsair and Viglen computers.


Michael Sophocles: 'Of course I know kosher'

By Craig Silver, June 20, 2008

The failed Apprentice candidate, who embarrassed himself on national TV with his lack of kashrut knowledge, sees his next task as learning to become more Jewish


He's fired - and this time it's kosher

By Craig Silver, May 30, 2008

The nice Jewish boy of The Apprentice on BBC1 finally lost his chance of a six-figure salary with Sir Alan Sugar’s Amstrad company this week when he was sacked.

But the self-styled natural-born salesman, who repeatedly avoided dismissal by narrow margins, is still quids in: he has sold his story to a national newspaper.


Sir Alan, you're hired as our rep

By Jonathan Freedland, May 16, 2008

Alan Sugar is the most visible Jew in this country. And that’s no bad thing

I was hooked even before the chicken. Wednesday nights have been ring-fenced in the diary since the latest series of The Apprentice began, but my addiction goes back even further. To me, Sir Alan Sugar and his would-be employees have become a harbinger of summer, like the sound of leather on willow: when they re-appear, I know that winter is over at last.


Sir Alan is our number one

By Simon Round, May 16, 2008

The JC’s Power 100 of the most influential Jews in the country has sparked off plenty of debate in the media — mainly about how we could have possibly have fired (or rather failed to hire) Sir Alan Sugar.

For the record, Sir Alan — who is certainly Jewish and influential — did not make the list because, according to one of the judges, Ben Rich, although he is a generous philanthropist for Jewish causes, “he does not pursue a specific agenda”.


Sir Alan would fire them

By Simon Round, May 9, 2008

Writers at The Daily Record in Glasgow slightly misunderstood our Sir Alan Sugar story last week.

Sir Alan told the JC that he was tempted to make a k’nackers special, to pit all those “know-it-all” critics in the media against his apprentices in the sure knowledge that the actual apprentices would win.


Let’s do the business

By Candice Krieger, May 2, 2008

Britain’s most famous businessman tells it straight: he doesn’t like shmoozers, or frummers, or Israel much for that matter. And as for critics of The Apprentice...

Sir Alan Sugar: "Forcing people into shul is not really the way. Although, if they get
comfort in it, good luck to them"