Lord Sugar

The Apprentice: Jamie Lester fired by Lord Sugar

By Jennifer Lipman, December 15, 2010

The final Jewish candidate on this year’s Apprentice has been fired by Lord Sugar with one week to go.

Property developer Jamie Lester became the latest casualty of the boardroom after faltering at the interview stage of the contest.

Lord Sugar told him: “I think you’ve come to the end of the road."

The former Ilford Jewish Primary School pupil was the last of the three candidates fired in the episode but could not save his place despite revealing to Margaret Mountford the “interesting fact” that he has a third nipple.

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Apprentice Jamie escapes with warning from Lord Sugar

By Jennifer Lipman, November 25, 2010

Former marine Christopher Farrell was fired from the Apprentice this week after his team failed to sell enough authentic German crisps made in Britain to companies in Hamburg.

Despite bringing in a total of €17,995, team Synergy, whose members included Jamie Lester, Liz Locke and Chris Bates as project manager, lost to opponents Apollo.

Lord Sugar criticised the team for missing an early-morning appointment, giving the competition the opportunity to secure the lucrative deal instead.

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Jamie Lester's Apprentice team loses but he survives

By Jennifer Lipman, November 17, 2010

Jamie Lester has held on to his place in the Apprentice for another week.

The Jewish property developer avoided being fired by Lord Sugar despite being a member of losing team Synergy.

He clashed with project manager Sandeesh Samra early on in the task, which was to create and sell a “virtual experience” to members of the public at London’s Westfield shopping centre.

Appointed as a runner, he told Sandeesh that he would be wasted in the role and compared it to working as a delivery man.

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Alex Epstein talks Apprentice, fame and Lord Sugar

By Jessica Elgot, November 11, 2010

Alex Epstein, the King David High School boy who couldn’t find his way round Manchester’s Trafford Centre, was the latest victim of reality TV show The Apprentice this week.

The 26-year-old from Whitefield headed Team Apollo for the task of creating a new brand of cleaning product, producing an advert described by Lord Sugar as “shockingly bad”.

Mr Epstein escaped from the boardroom last week despite messing up a marketing strategy in the Trafford Centre, where he had previously worked in retail.

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The Apprentice: Lord Sugar fires Alex Epstein

By Jennifer Lipman, November 10, 2010

Alex Epstein has become the third Jewish casualty of the boardroom on this year’s Apprentice.

As the taxi pulled away the 26-year-old from Whitefield, Manchester said: “Lord Sugar has made a big mistake

After a narrow escape last week, Lord Sugar fired Mr Epstein when he led team Apollo to defeat with a row over yellow packaging.

As project manager Mr Epstein was tasked with creating a new brand of cleaning product and building a successful advertising campaign around it.

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Apprentice Watch with Michael Sophocles: week 5

November 4, 2010
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Michael Sophocles on Alex, Paloma and "kosher love"

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Lord Sugar gives Apprentice's Alex Epstein 'another chance'

By Jennifer Lipman, November 3, 2010

Jewish Apprentice contestant Alex Epstein has lived to fight another day - just.

Despite disagreements with Apollo team leader Paloma, the former King David pupil escaped being fired by Lord Sugar.

In a task which involved selling designer clothing to shoppers in Manchester’s Trafford Centre, he was put in charge of choosing the location for a promotional area. He chose an area some distance from the shop, causing friction with the rest of his team.

Karren Brady told him: “Unfortunately it wasn’t the best location.”

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Lord Sugar fires 'argumentative' Melissa

By Jennifer Lipman, October 27, 2010

A onetime kosher food buyer for Tesco has become the second Jewish casualty of this year’s Apprentice.

Former JFS pupil Melissa Cohen, 27, was fired by Lord Sugar after retailers described her as "annoying". She was also criticised for being argumentative and for her weak pitching skills.

She had survived as project manager the previous week in a task which saw her and her fellow Jewish hopefuls, Jamie Lester and Alex Epstein, baking and selling bagels.

However Synergy, under Mr Lester’s leadership, lost this week’s task, which involved selling new products to major retailers.

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Still tweet for Sugar

By Candice Krieger, October 22, 2010

Lord Sugar now has more than 85,000 followers on Twitter. The Apprentice star joined Twitter in August and has been pretty active on the social networking site ever since.

The peer is confident of attracting more followers and has even offered a free copy of his autobiography What You See Is What You Get to anyone who correctly guesses when he will reach 100,000. On Tuesday, he tweeted: "Those guessing when I will reach 100k followers to win signed book please include date and time". Yes Lord Sugar.

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The Apprentice interview: Joy Stefanicki

By Jessica Elgot, October 14, 2010

She was thrown out of The Apprentice for “sitting on the fence”. But Jewish candidate Joy Stefanicki, 31, a former marketing director from Birmingham, says that Lord Sugar never got to see her potential, because it was overshadowed by the behaviour of other contestants.

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