Lord Sugar

Alex Epstein talks Apprentice, fame and Lord Sugar

By Jessica Elgot, November 11, 2010

Alex Epstein, the King David High School boy who couldn’t find his way round Manchester’s Trafford Centre, was the latest victim of reality TV show The Apprentice this week.

The 26-year-old from Whitefield headed Team Apollo for the task of creating a new brand of cleaning product, producing an advert described by Lord Sugar as “shockingly bad”.

Mr Epstein escaped from the boardroom last week despite messing up a marketing strategy in the Trafford Centre, where he had previously worked in retail.

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The Apprentice: Lord Sugar fires Alex Epstein

By Jennifer Lipman, November 10, 2010

Alex Epstein has become the third Jewish casualty of the boardroom on this year’s Apprentice.

As the taxi pulled away the 26-year-old from Whitefield, Manchester said: “Lord Sugar has made a big mistake

After a narrow escape last week, Lord Sugar fired Mr Epstein when he led team Apollo to defeat with a row over yellow packaging.

As project manager Mr Epstein was tasked with creating a new brand of cleaning product and building a successful advertising campaign around it.

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Apprentice Watch with Michael Sophocles: week 5

November 4, 2010
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Michael Sophocles on Alex, Paloma and "kosher love"

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Lord Sugar gives Apprentice's Alex Epstein 'another chance'

By Jennifer Lipman, November 3, 2010

Jewish Apprentice contestant Alex Epstein has lived to fight another day - just.

Despite disagreements with Apollo team leader Paloma, the former King David pupil escaped being fired by Lord Sugar.

In a task which involved selling designer clothing to shoppers in Manchester’s Trafford Centre, he was put in charge of choosing the location for a promotional area. He chose an area some distance from the shop, causing friction with the rest of his team.

Karren Brady told him: “Unfortunately it wasn’t the best location.”

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Lord Sugar fires 'argumentative' Melissa

By Jennifer Lipman, October 27, 2010

A onetime kosher food buyer for Tesco has become the second Jewish casualty of this year’s Apprentice.

Former JFS pupil Melissa Cohen, 27, was fired by Lord Sugar after retailers described her as "annoying". She was also criticised for being argumentative and for her weak pitching skills.

She had survived as project manager the previous week in a task which saw her and her fellow Jewish hopefuls, Jamie Lester and Alex Epstein, baking and selling bagels.

However Synergy, under Mr Lester’s leadership, lost this week’s task, which involved selling new products to major retailers.

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Still tweet for Sugar

By Candice Krieger, October 22, 2010

Lord Sugar now has more than 85,000 followers on Twitter. The Apprentice star joined Twitter in August and has been pretty active on the social networking site ever since.

The peer is confident of attracting more followers and has even offered a free copy of his autobiography What You See Is What You Get to anyone who correctly guesses when he will reach 100,000. On Tuesday, he tweeted: "Those guessing when I will reach 100k followers to win signed book please include date and time". Yes Lord Sugar.

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The Apprentice interview: Joy Stefanicki

By Jessica Elgot, October 14, 2010

She was thrown out of The Apprentice for “sitting on the fence”. But Jewish candidate Joy Stefanicki, 31, a former marketing director from Birmingham, says that Lord Sugar never got to see her potential, because it was overshadowed by the behaviour of other contestants.

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The Apprentice week two: no Joy for Jewish hopeful

By Jennifer Lipman, October 13, 2010

Apprentice hopeful Joy Stefanicki has been fired by Lord Sugar after her team managed to set a new record for failure on the show.

The Jewish candidate, who is from Portsmouth but now lives in Birmingham, was called into the boardroom after a disastrous effort by the girls’ team.

For the second task of the series, the teams were sent to Heathrow Airport and told to devise and market a new beach accessory.

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Jewish Apprentice hopefuls impress Lord Sugar

By Jennifer Lipman, October 6, 2010

All three Jewish candidates hoping to become Lord Sugar's next Apprentice have reached the second week of the competition.

Sausages, rather than kosher chickens, were the focus of the first task of the series as the teams battled to sell at markets in London.

Former King David pupil Alex Epstein had a narrow escape as he was brought back into the boardroom by his project manager. His team, Synergy, made a profit of £305.90 - £15 less than their opponents.

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Advice from ex-Apprentice Michael Sophocles

By Michael Sophocles, October 6, 2010

I really hope my fellow Jews give a better account of themselves than I did, especially Melissa Cohen, who seems to have taken over from me as the resident kosher expert.

It’s worth bearing in mind, however, that Sugar is a man who prides himself on looking at things objectively and no matter where you’re from or what your religion is. There’s certainly no favouritism from the Lord. Being a “nice Jewish boy” can’t help them now.

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