Another academic year begins, and yet another academic boycott of Israel is launched to great fanfare by a tiny but loud group of mostly obscure British university lecturers.
Their cause is generating enormous publicity and reaction, despite the fact that the launch of just about any other such boycott on a similar scale would fail to make headlines even in the local free newspaper.
Last week, I joined over 150 British artists and authors, including JK Rowling, Tom Holland and Simon Schama, in backing a new network promoting co-existence and dialogue between Israelis and Palestinians.
It reads like the grim manifesto of a fringe group.
"We condemn Zionism as a racist ideology based on Jewish supremacy in Palestine, as well as the related ideology of Christian Zionism... We support the Palestinian non-violent struggle for resistance to the colonisation of their lands, resources and peoples by Israel and by Zionist settlers."