By Simon Rocker, July 14, 2011
Chief Rabbi Lord Sacks has said that Israel's PR is missing its target and called for a new approach to putting its case to the world.
In a trenchant interview with Ha'aretz, he suggested creating a thinktank to deal with the problem, involving leading Israeli intellectuals such as Amos Oz and David Grossman.
"Hasbarah [information] as government officials and pro-Israel advocates understand
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