By Geoffrey Alderman, April 18, 2008
Advice recently given by PR experts on how to promote Israel in the media was wrong
How does one best put Israel’s case in public? This was the theme of the recent conference hosted by Bicom. Unfortunately, I was unable to accept my invitation to attend because of pressing family commitments. However, had I done so I suspect I would have summoned up the courage to disagree with the advice apparently given by some of the presenters, and reported in last week’s JC.