By Simon Rocker, June 3, 2010
You have to marvel at our readers' capacity to take offence.
Online auctioneers eBay use a multi-coloured star system to show people how many other customers think they are good to do business with. The colour of the star shows the level of positive feedback.
But one user was not so chuffed to receive her first star. "I am absolutely disgusted that you refer to it as 'giving me a yellow star'," she complained to the company - as someone "who lost many family members in the Holocaust".
So why not, she suggested, use "gold star" instead?