Antichrist on kosher offer

By Simon Rocker, January 5, 2012

Asda has explained why a search for kosher food on its website prompted the response "antichrist".

A JC reader was shocked to discover the word offered when he searched whether the supermarket stocked products made by the well-known kosher food company Manischewitz.

The company said it was a glitch resulting from the website's use of pronunciation software. When a search term is not recognised, the site brings up the closest sounding match - which is how "Manischewitz" became "antichrist".

An Asda spokesman said a digital team was fixing the glitch "as quickly as they can".

Last updated: 11:43am, January 5 2012