By Candice Krieger, April 11, 2008
Sunday’s London Marathon will raise over £46.5 million, smashing the world record for the largest annual one-day fundraiser, claims the event’s main man Nick Bitel.
A partner in sports law firm Max Bitel Greene, Mr Bitel has been part-time chief executive of the London Marathon since 1993. Under his authority, the number of people running has grown by around 50 per cent. So, what makes the marathon so popular? “It is the great suburban Everest,” says Mr Bitel, 48.