The constant flow of discerning business travellers through Tel Aviv sets the bar for luxury hotels very high. After all, many are regulars at the smart hotels of New York, London and Paris and expect the same kind of standards wherever they go.
This is reflected not only in the level of service, but also in the determination of hotels to constantly refurnish, renovate and redesign.
The Tachanah, the revamped old railway station at the southern end of Tel Aviv, is enjoying tremendous success since it reopened two years ago.
It is in a prime spot, between the newly renovated, yuppy area of Neve Zedek, replete with music and cultural centres and the beckoning Mediterranean Sea and just a few minutes' walk from Jaffa with its delightful old world charm.