Executive Travel: Steering committee

Calling a cab? New technology makes it so easy to book and track


It's the familiar scenario. The early start... the hectic schedule... an urgent appointment or meeting, anxious about being there on time. The trip to the airport - is the car going to turn up? Fairway & Kenwood Cars takes more than 2,000 calls a day and carries over 55,000 passengers a week. On its website - www.fairwaykenwood.co.uk - it takes seconds for you to book a car, for it to be allocated and for you to track it on your computer to see how far it is from the pick-up. You can pay by cash or credit card.

To make the process even more efficient, Fairway & Kenwood has also released an iPhone app, available to download free from the app store. This allows you to obtain a quote or make a booking from your phone and track your driver's progress.

For extra security, a text can be sent to the passenger, notifying them of the driver's name, vehicle and contact details. This is particularly useful for female passengers travelling late at night. And Fairway & Kenwood cars are easily identifiable by their logo.

Now with offices in Golders Green and Finchley, Fairway & Kenwood has evolved from a few drivers in 1991 to one of the leading licensed car hire companies and a fleet of more than 200 cars working around the clock. For Randhir Bhangoo and his father Pritam Singh Bhangoo, who founded the company, the priority is customer service .

Randhir comments "As a family-run business, we operate to a strong set of values which have remained with us for the 20 years of our company to date. We place customer service at the heart of our business.

"We understand that without investing in the best possible technological infrastructure and valuing our customers, drivers and staff, we will be unable to offer an outstanding service to those people for whom we provide transportation.

"Our current processes have been designed to maximise efficiency and staff involvement at every level, to eliminate waiting times and missed calls and respond quickly and proactively to the needs of our passengers."

    Last updated: 4:56pm, May 11 2011