In Nightingale's South London care home, you'll see Singer sewing machines, old family photographs and other trinkets associated with the past.
With about two-thirds of Nightingale's 200 residents suffering from dementia, the intention is to trigger memories, acknowledging that the needs of today's elderly people are different from their predecessors'.
Anyone who has ever attempted to dine out with a toddler in tow will know that it can be a stressful experience. Small children have a tendency to shout loudly, to refuse to eat unfamiliar foods, and occasionally to jettison unwanted items on the laps of people at neighbouring tables.
At Kol Nidre this year, a visitor would have been able to walk into Hendon United Synagogue in north-west London and comfortably find a seat. Twenty years ago, for one of the 25 biggest congregations in the country not to have been full would have been inconceivable.
I first met Mark Sofer in a humid Mumbai car-park in November 2008. The multiple terror attacks on the city - which included an assault on a Chabad centre - were still in progress, Israeli security teams were scouring mortuaries to discover how many of the country's nationals had been killed, and the Israeli ambassador had agreed to give an impromptu briefing to reporters outside the consulate.
I was looking at a photograph of George Best when I had my eureka moment.
It was 1968 and, as a young entrepreneur in my 20s, I was running a company called Star Posters, which had just launched a series of products aimed at the new, affluent youth market - Frank Zappa sitting on a lavatory seat, Jimi Hendrix "making love" to his guitar.