Once, we competed for kudos with the labels on our clothes. Today, it is the labels on our food that matter.
As large segments of society have decided that organic is a must-have, in kosher-observant circles, prestigious rabbinical certifications have become increasingly important.
Take a trip to a kosher supermarket anywhere in the world and you will see shelves loaded with goods boasting all sorts of kashrut credentials, such as glatt, mehadrin and yashan.