It is, let us be frank, the Cinderella of colours. If this colour was an act, it is the one not even Michael McIntyre could bring himself to vote for. It is the shade most frequently found on the sale rails alongside egg-yolk yellow.
River Island's raid on its own fashion back catalogue to create their heritage Chelsea Girl collection was perfectly timed. With all things 1970s as one of the strongest trends for this season, the slogan T-shirts, floral maxis, wide-leg trousers, floaty florals and A-line skirts which were mainstays of the Chelsea Girl vibe are now totally topical.
Please pay attention at the back, especially the fashion professionals (PRs and retailers, that means you) skulking out of earshot and confusing consumers by describing long evening dresses as "maxi dresses".
It is immaterial whether you are buying a hat for Pesach, for a simchah, for a visit to Ladies Day or even; Lady Sacks, for that wedding, millinery this season is again all about nostalgia. And the prettiest and most alluring are inspired by the 1920s and the late 1950s/early '60s, two eras placed firmly in the fashion spotlight by the hit TV dramas Boardwalk Empire and Mad Men.
It has to be admitted that several of spring/summer's trends may not be the most appropriate when it comes to dressing for shul this Pesach, or for formal events like weddings, bar/batmitzvahs and Royal Ascot. Head-to-toe denim, slouchy trousers, jumpsuits and shorts all come to mind.
But several of spring's key trends, happily, will work when a bit of glamorous formality is required.
There's good news and even better news if you are a curvy girl - if you wear size 16 or above, that is - and you want to replenish your spring/summer wardrobe.The good news is that plus-size clothing has, to a major extent, lost its ghettoisation - at least for those seeking up to‑ size 20 - with many high street brands now routinely offering their entire collections up to size 18.
Last spring, there were few coat dilemmas: the trench coat ruled. All we were required to do was choose the length (mini, knee-length or cropped) and we were sorted. End of... But this spring doubts are popping up like crocuses over what is the definitive spring cover-up.