We may be more educated than ever but stats prove that we are still ignoring everything we know about sun protection.
According to dermatologist and suncare expert, Dr Sam Bunting, most people rack up to 14 hours of casual UV exposure per week. This is considered unintentional tanning, so when you put your hardcore sun lounging into the equation, the figure increases dramatically.
Colour rules were broken on the catwalks this season with an entire spectrum on show. Dark hues take the reign alongside bright neons. Stark black liner, block-coloured lips and heavy eyes ensured editors, buyers and designers alike were left questioning what next. The usual pretty sorbet accents usually associated with spring had almost vanished into fresh dewy air.
Originally designed for soldiers to protect them against wind and rain in the early 20th century and during World War 1, the trench coat has now become a wardrobe staple of fashion and culture for both men and women. (2014 marks more than 100 years of the ever-so-popular Burberry trench).
If ever a successful US sitcom title is more apt, it is now. The colour orange is not only taking over our screens but our wardrobes and makeup bags too. Vibrant hues from tangerine to more subtle burnt orange shades are everywhere. Casual coral is the nice go-between for a wearable colour that's on-trend and easily flatters. Team with dark navy for a punchy colour palette.
Earrings have long hovered somewhere between a teen staple and a fashion afterthought. This season, eaarrings are as big as they get. Boho glam chandeliers dazzled almost every catwalk as the latest coveted item to emerge from spring's jewellery trends. Your initial Pat Butcher territory is now officially cool and necessary to transform not only your clothes but your face too.
Who knows a woman who can count the number of shoes she owns on her fingers? Same here! It all begins with the queen of Disney princesses, Cinderella, and her glass slipper, followed closely with Dorothy's ruby slippers and hours of our childhood spent tottering around in our mother's heels. Fast forward to adulthood and not much has changed.
I blame Brooke Shields. She's been rocking them for years. Bushy, hairy and bold, words rarely associated with beauty. But when it comes to brows, nowadays it seems the bushier the better. Think supermodel Cara Delevingne, she of the much-copied bold bodacious brow. She's created a career based almost exclusively on her dark brunette assets.
This week has seen the fashionista pack flocking to London to celebrate menswear. Now in it's fourth season, London Collections: Men is the brainchild of the British Fashion Council, which quickly appreciated that British menswear, especially with its heritage and style, is way ahead of the game in both design and creativity.