Expert view: Sir Martin Sorrell

Sir Martin Sorrell is the Chief Executive of advertising group WPP.

Expert view: It’s crucial to safeguard free trade tectionism

By Sir Martin Sorrell, December 11, 2008

One of the most worrying symptoms of the world’s current economic ills has been a resurgence of protectionism. National governments the world over have raised the barriers on foreign companies seeking to enter their domestic markets.

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Expert view: The market must, and will, go green

By Sir Martin Sorrell, September 4, 2008

As consumers have become more affluent, marketeers have been successful in convincing them that life will be better if they purchase more. Of course, there have been benefits in many walks of life. But the by-product is over-consumption: living beyond the means of the planet. To be sustainable, economic growth must be detached from growth in consumption of materials.

The demand for natural resources created by global economic development is exceeding our planet's capacity to supply us.

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