By Sir Martin Sorrell, September 4, 2008
As consumers have become more affluent, marketeers have been successful in convincing them that life will be better if they purchase more. Of course, there have been benefits in many walks of life. But the by-product is over-consumption: living beyond the means of the planet. To be sustainable, economic growth must be detached from growth in consumption of materials.
The demand for natural resources created by global economic development is exceeding our planet's capacity to supply us.
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