Bnei Akiva app-roved

September 15, 2011

Bnei Akiva has become the first Jewish youth movement to launch an iPhone app, for use on all Apple products.

The free download allows users to watch BATV, Bnei Akiva's regular webcast with news and features from across its 30 UK branches, as well as other Bnei Akiva videos.

They can also read its latest educational publications and get info about BA camps, tours and year schemes.

The app is the latest stage in the development of BA's social networking strategy following the launch of BATV in January, which is hosted on a dedicated YouTube channel.

Movement mazkir Alex Cohen said: "This is yet another way in which Bnei Akiva is making our ideology speak to the current generation in an exciting and relevant way. As modern Orthodox Jews, we believe in using modern technology in positive ways."

Last updated: 3:16pm, September 15 2011