Assessing global markets is not that different to football, according to Sir Martin Sorrell, one of the world's most accomplished businessmen.

Arising number of company directors and professionals are turning to pawn.

● 2010 Winner: Michael Korn - KwickScreen, a retractable portable screen to create partitions in hospitals

Medical inventor Michael Korn was last year's runaway winner, wowing the judges with his KwickScreen - a retractable screen that creates temporary partitions between hospital beds to prevent the spread of infection.

Is Howard Schultz a madman or a genius? A "poor boy from Brooklyn", he spent 13 years building up Starbucks from a handful of branches to a global empire before deciding to step back. And after he had borrowed millions to buy it.

A "chocoholic" from East Sussex was the winner of this year's Dragons' Den-style competition, organised by the JC and London Jewish Cultural Centre for the fourth consecutive year.

● Gabriel John
Tyger Paw - a purpose made brush for cleaning football boots and others studded sports shoes

Football fan Gabriel John has created a product that he believes is the ideal tool for cleaning sports footwear.

● Tony Perkin and Laurence Wright Easy Pour'ter - a device that allows you to open and pour bottles with one hand

Confident they have the bottle to make it are plastics expert Tony Perkin and his business partner Laurence Wright. The Reading duo have created Easy Pour'ter, a device that enables people to open and pour two-litre bottles with one hand.

If Canadian Business's Rich 100 is to be believed, 2010 was a bad year for David Azrieli. The property developer slipped from being Canada's eighth wealthiest man in 2009, to 11th last year, and saw his net worth plunge 21 per cent to $2.93 billion (£1.75 billion).

If you have bought a pair of shoes on the high street, it is more than likely that they came from Harvey Jacobson. The Manchester millionaire is head of the Jacobson Group, a north-west footwear firm, which supplies more than 10 million pairs of shoes a year to most national retailers. Its brands include Gola, Frank Wright and Dunlop, plus a strong own-label footwear division.

Not many businesses have a theme tune. But then not many serve 11 million people a year and complete a job every three seconds, 365 days a year.