Frank PR go down under
Frank PR, one of Britain’s best known consumer PR firms, which counts Sir Alan Sugar among its clients, has opened its first international office in Sydney.
The north London-based agency, whose three directors are Frankie Cory, Graham Goodkind and Andrew Bloch, had a fee income for 2008 in excess of ASD $11.5m (£5.3m).
Other clients include BlackBerry, Nestle, Budweiser, PepsiCo, Puma and Virgin Media.
Bloch says Australia represents a really exciting market for public relations and cites the word-of-mouth effect as the “holy grail” of marketing communications.
“We expect clients ‘down under’ to be receptive to this.” Fair dinkum.