New cycling venture gets on track

By Candice Krieger, May 6, 2010

The corporate world was out in force last week for the launch of a unique new cycling venture. Love Velo was set up by entrepreneur Lee Bibring to offer luxury cycling holidays throughout Europe. Some 400 people turned up for the launch party at trendy London hotspot Movida, including Will King, founder of King of Shaves, Tiger Savage, director at M&C Saatchi and representatives from many other leading companies such as BarCap, Morgan Stanley and the Bank of England..

A former lawyer, Mr Bibring, 28, spent four years at a top City firm before deciding to turn his love for cycling into a business.

Last updated: 10:32am, May 6 2010