I thought I’d share my encounter with David Abraham, C4's new chief executive, with you.
A few years ago, when I was working on the Express, we held an awayday for execs. We’d just appointed Mr Abraham’s then company, the ever-so-trendy St Luke’s, as our ad agency. (I’ll leave for another time the unspeakably bad, beyond mere embarrassing ads they came up with for us).
So the editor thought it would be useful to ask them along to the awayday.