Sometimes it is better to cut your losses

http://www.thejc.com/news/uk-news/55465/ahava-%EF%AC%81nally-closes-its-...

"Jonathan Hoffman, co-vice chair of the Zionist Federation, has led counter-demonstrations in support of the shop every fortnight for the last 15 months.
He said: "The closure of the shop is very bad news but it has to be said that Ahava has done little to help itself..."

Maybe Ahava decided that with " friends " like Jonathan Hoffman its cause was hopeless.

http://www.youtube.com/watch?v=SBH6XONDpes&feature=player_embedded