rename the zionist federation "love-israel" (say dovy and shaloma the peace-bears!)

By happygoldfish
August 15, 2010

from my little bowl, i notice that pro-israel pr is terrible

the pro-israeli community needs to "get with it"

events like the "flotilla" are not a problem, they are an opportunity

when tv news shows banners in trafalgar square saying "freedom for palestine", why are there no banners saying "freedom for israel"? (the four freedoms, of course, are freedom from rockets, freedom from suicide bombs, freedom from conscription, and freedom from international double standards)

unfortunately, in the public relations war, it is we who "never miss an opportunity to miss an opportunity"

"a bad name"

in marketing and pr, there are good words and bad words

"zionism", in that context, is a bad word

jews who continue to use it are living in the past

it used to mean support for the creation of a jewish homeland, but since 1948 that has been obsolete

it now is defined by its opposite … there are so many people who want to destroy israel that zionism continues to exist only to oppose them … zionism is the opposite of anti-zionism, and it is the anti-zionists who make all the running

for several decades, "zionism" has been used all over world as term of disparagement … for many, it is an insult even worse than "jews"

and … worst of all … it means whatever the speaker (or the listener) wants it to mean … we have lost control of the meaning of the word!

photos of demonstrations with banners marked "zionist federation" are bad pr for israel

let's face it, in the twenty-first century the name is an embarrassment

"getting with it"

modern times require modern names

solicitors used to be called "attorneys", but there came a time when attorneys had such a bad reputation that they decided on a fresh start, and re-named themselves "solicitors"

british petroleum became "bp", international business machines became "ibm" (and ibm's competitor simply called itself "apple", right from the start)

the national council for civil liberties became "liberty", and the marriage guidance council became "relate"

it is time for zionism to "get with it", and do the same

let's replace the zionist federation by "love-israel" (or "") , with its mascots dovy and shaloma the peace-bears!

(and maybe also emmy and essy the truth-bears, and perhaps even kev קו and hayley חלי the hoffbears! )

it'll need a flag (the israeli flag, i suppose, but with the magen dovid replaced by something, perhaps overlapping hearts?)

and it'll need some marketing people who can design posters as good as the anti-israel posters

nationwide launch

to stop anyone else using the name, i hereby declare that already exists!

sign up here!

i see the first national love-in assembling … let's say … hmm on sunday 3rd october, somewhere like the logan hall, to elect national officers and to draw up a constitution

(i won't be there, of course … i'm stuck in this little bowl! )

i see everyone setting up local love-ins in their own neighbourhoods!

i see anti-zionists fretting that there's no longer any zionists to object to!

i see a future in which goldfish and teddy-bears will rule the world!

(ooh, is that overdoing it slightly? nah!)

i see a lot from my little bowl!



Sun, 08/15/2010 - 12:41

Rate this:

0 points

Bring it on. And get your owner to bring you too


Sun, 08/15/2010 - 13:13

Rate this:

0 points

No amount of changing of words from bad words to good words can change bad policies into good policies.

I suggest that the ZF rebrands itself and promotes Israel's PR image by adopting a new strategy of persuading Israel to change its policies. The ZF should call on Israel to: 1) enter into genuine peace negotiations; 2)lift the siege of Gaza and include Hamas in peace negotiations; 3) end the Occupation and discrimination against Palestinian citizens of Israel.



Sun, 08/15/2010 - 14:14

Rate this:

0 points

Deborah as long as you march alongside Assam kaboom Tamimi and George Galloway u are as bad as those who have the support of the EDL and BNP.


Sun, 08/15/2010 - 15:16

Rate this:

0 points

You've proved my point, Deborah. What is it about

The Day of Judgement will not come about until Muslims fight the Jews (killing the Jews), when the Jew will hide behind stones and trees. The stones and trees will say O Muslims, O Abdulla, there is a Jew behind me, come and kill him. Only the Gharkad tree, would not do that because it is one of the trees of the Jews.

in the Hamas Charter that you don't understand?


Sun, 08/15/2010 - 17:28

Rate this:

0 points

telegramsam, I am not a fan of either Tamimi or Galloway. But in any cause there are going to be people with whose agenda I am going to disagree. In a march of hundreds of thousands of people, there are going to be banners and chants that we dislike. I don't think we should have refused to join the march for that reason. Of course, if the banners or chants are antisemitic we will protest (and we have done so in the past). To hark back to what Amber keeps saying, I didn't like the chants - from a minority - of "we are all Hezbollah" during the huge Second Lebanon War march, but I actually didn't consider them antisemitic, just wrong and counterproductive. The message was not "we are against Jews" or "we support Islamic fundamentalism", but "we support Hezbollah as a symbol of Lebanese national resistance". And who had done the most to create that image for Hezbollah? Israel, with its insane policies. And, as I've said before, the official slogan of the march was "unconditional ceasefire now" and the majority on the march supported that slogan.

Richard, re the Hamas Charter: of course it is appallingly antisemitic, but it played no part at all in the Hamas election platform, and some Hamas leaders have indicated they may be willing to change it. Hamas signed the Prisoners' Document, which recognises Israel within the 1967 borders, so Hamas has recognised Israel's de facto existence; it has also offered Israel a long-term truce, or hudna. Israel should build on all this and draw Hamas into a genuine peace process - just as Britain did with the IRA. Continuing the siege on Gaza and killing hundreds of Gazan civilians is not going to make Hamas any less antisemitic.



Sun, 08/15/2010 - 22:32

Rate this:

0 points

Correction - sorry, I should have written "in a march of tens of thousands of people there are going to be banners and chants that we dislike" - there were't hundreds of thousands, but surely tens of thousands is big enough.


zair (not verified)

Mon, 08/16/2010 - 09:33

Rate this:

0 points

Based on the events outside Ahava this weekend maybe

EDL light
ZF loves EDL


Mon, 08/16/2010 - 09:52

Rate this:

0 points

oops! i genuinely forgot to close the "bold" tag at the end of my blog, and as a result everybody's comments have come out bold … sorry! let's hope this cures it …

DeborahMaccoby: No amount of changing of words from bad words to good words can change bad policies into good policies.

i agree, deborah

but bad words can make good policies become bad pr

and bad words can make neutral photos bad pr

the word "zionist" is an embarrassment … for example, of all the photos i've seen of the ahava demonstrations, i've not seen any with a "zionist federation" banner or poster … i assume that the zf does support ahava (though i admit i can find nothing on their website, except one reference to "ahava dead sea products" at a zf-hosted "israeli market" in december 2008), … so is this because it is considered counter-productive?

i've just looked at about 600 images on a google image-search for ""Zionist Federation" demonstration" (not restricted to ahava), and found plenty with israeli flags (and a few edf flags), but none (ok, one in israel) with a banner or poster including the word "zionist", nor even the zf logo (except this one, which does have the zf logo, but with the words "zionist" too small to be visible on the photo)

deborah, you may know … is this representative? do the zf indeed virtually never demonstrate under their own name?

ahh … i've been beaten to it by the fzy

i've just seen this 2008 ynet photo, of a banner with the fzy logo (ie, not including any words) to the left of "♥ ISRAEL"

(hmm … i wonder what will happen if i "forget" to close this double-small italic tag? )


Tue, 08/17/2010 - 09:21

Rate this:

0 points

hmm … double-small had no effect

but double-italic has changed everything after the blog into italics!


Tue, 08/17/2010 - 09:50

Rate this:

0 points

Deborah, the argument that Israel should deal with Hamas as we dealt with the IRA is old and thoroughly discredited. The two situations are not even remotely similar.

David Trimble has an excellent essay on the subject:

Misunderstanding Ulster


Fri, 09/03/2010 - 07:20

Rate this:

0 points

i've now checked all 1200 images on that google image-search for '"Zionist Federation" demonstration', and still no banner or poster including the word "zionist" (and only one with the zf logo)

it is absurd that no less a person than a vice-president of the zf repeatedly feels embarrassed to stand under his own organisation's banner!

(btw, found a nice photo from neil101 at of a girl in manchester on 30/7/06 holding a poster saying "ISRAEL YOU ARE IN OUR HEARTS ♥")

"zionist federation" … the organisation that dares not parade its name

pr is important … the name "zionist" is pointless if it is not used, and is bad pr if it is used

it is worse than useless


You must be logged in to post a comment.