It's not the PR, stupid

The JC reports that Propaganda and Diaspora Minister Yuli Edelstein has launched a website for Israelis to explain to whomever they meet abroad that Israel is a much-maligned lovely country the same size of Wales etc etc etc ad nauseum.
In Haaretz, there's a report that Mr Edelstein told a Zionist Federation dinner (side questions: Why no report in the JC? Is the ZF broiges with the JC over its editor's slamming of Danny "the wise" Ayalon?) that the Goldstone Report was a "new kind of anti-Semitism."
This is of course nonsense. It's the standard jejune paranoid mantra of people who do Israel such a disservice by calibrating even the mildest criticism of Israeli behaviour by anyone who is Jewish as anti-Semitic.
Classifying Richard Goldstone as anti-Semitic is just plain childish vituperative rubbish and immediately raises the question among Jews and the rest of humanity too as to whether it will ever be possible to enter into meaningful discussion with Israel about anything at all.
Anyway, back to the Propaganda Ministry's website, it seems to believe that by showing Israelis juvenile, amateur and sarcastic faux TV footage depicting Israelis using camels as their primary form of transport, or whether the average Israeli home is connected to gas supplies the problem will go away. The ministry does not grasp, or does not want to grasp, that Israel's flagrant and repeated violations of international law in its dealings with the Palestinians are key to most critics' complaints.