El Al's pants deal

By Candice Krieger
August 5, 2009

Now I know that business is business, but I find this El Al deal slightly strange.

According to Israeli reports, the airline has signed an agreement to sell Victoria's Secret beauty products on flights from September. Nothing out of the ordinary about that. It is the plan to introduce a lingerie line, which seems a little misplaced. While I am definitely not one to turn down shopping opportunities, lingerie is something that is probably best tried on - bit tricky on a plane, where there is just about enough room to sit down (with your bag placed firmly under the seat infront of you). It will be interesting to see how it goes down with the more Orthodox passengers.






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